{"id":8319,"date":"2020-01-16T07:31:00","date_gmt":"2020-01-16T07:31:00","guid":{"rendered":"http:\/\/www.conversionpipeline.com\/?p=8319"},"modified":"2023-09-12T15:23:26","modified_gmt":"2023-09-12T15:23:26","slug":"evolving-digital-marketing-strategy","status":"publish","type":"post","link":"https:\/\/conversionpipeline.com\/evolving-digital-marketing-strategy\/","title":{"rendered":"Digital Marketing Has Evolved; Has Your Strategy?"},"content":{"rendered":"

As Google constantly changes its algorithms for site ranking, the digital marketing strategy<\/a> employed to take a website to the first page \u2014 and beyond, to those all-important conversions \u2014 must also change.<\/p>\n

Consider the following; these tactics may have worked just fine in the past, but in today\u2019s online eco-system, might be seen as digital marketing faux pas.<\/p>\n

Trying to cover all of the bases, all of the time<\/h3>\n

Facebook, Twitter, LinkedIn, Pinterest, Instagram, Tik Tok: The list goes on and on. The Internet is populated with dozens of social networking sites, and you may think, \u201cMy company needs a presence on all of them!\u201d But maybe not. Take the time to research and understand which sites are popular among your target audience, and use your time wisely.<\/p>\n

Playing the role of the pushy salesman<\/h3>\n

Your customers are smart, and they\u2019ll know when they\u2019re being given a hard sell. In fact, they\u2019ve come to expect it. Get around their cynicism by developing their trust. Develop their trust; create a community they value, and you\u2019ll close the deal.<\/p>\n

Buying your audience<\/h3>\n

Sure, it\u2019s true: The more \u2018likes\u2019 or \u2018fans\u2019 or \u2018followers\u2019 your business page has, the more likely it is to be seen, but as smart as your customers are, Facebook is too. When a company or a digital marketing agency<\/a> tries to game the system by artificially increasing page exposure, the search engine algorithms are almost guaranteed to sniff out the trickery. And you\u2019ll have wasted your marketing budget<\/a> for nothing.<\/p>\n

Ignoring the customer<\/h3>\n

You\u2019ve spent the time (not the money) to develop your audience. Now: Don\u2019t talk at them. After all, your business is about serving the customer. Talk to them, and with them; answer their questions, and respond thoughtfully to their complaints. The more the customer understands that there is a real person on the other side of the computer screen, and one who cares about his concerns, the higher the level of trust for your business will grow.<\/p>\n

The moral of the story here is this:<\/p>\n

Evolve with your digital marketing strategy.<\/h2>\n

Just like life, implementing an effective digital marketing strategy<\/a> is about learning to roll with the punches; learning from your own mistakes, as well as the mistakes of others; and evolving \u2014 to find a digital marketing strategy that works today, and another that works tomorrow, and maybe even another the day after that.<\/p>\n","protected":false},"excerpt":{"rendered":"As Google constantly changes its algorithms for site ranking, the digital marketing strategy employed to take a website to the first page \u2014 and beyond, to those all-important conversions \u2014 must also change. Consider the following; these tactics may have\u2026","protected":false},"author":3,"featured_media":15543,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"class_list":["post-8319","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-list"],"yoast_head":"\nDigital Marketing Has Evolved; Has Your Strategy?<\/title>\n<meta name=\"description\" content=\"Implementing an effective digital marketing strategy is learning to adapt to a constantly changing SEO landscape. 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