{"id":17325,"date":"2023-11-06T12:25:52","date_gmt":"2023-11-06T12:25:52","guid":{"rendered":"https:\/\/conversionpipeline.com\/?p=17325"},"modified":"2024-04-16T17:38:48","modified_gmt":"2024-04-16T17:38:48","slug":"google-completes-switch-to-mobile-first-search-indexing","status":"publish","type":"post","link":"https:\/\/conversionpipeline.com\/google-completes-switch-to-mobile-first-search-indexing\/","title":{"rendered":"Google Completes Switch To Mobile-First Search Indexing"},"content":{"rendered":"\n<p>As reported by <a href=\"https:\/\/www.searchenginejournal.com\/google-completes-switch-to-mobile-first-indexing\/499810\/\">Search Engine Journal<\/a>, Google just announced that it is now prioritizing mobile-first indexing over desktop indexing. Google first rolled out mobile-first search indexing back in&nbsp;November 2016. Mobile searches overtook desktop back in 2015. Currently mobile searches account for over 65% of all search volume.<\/p>\n\n\n\n<p>With Google now prioritizing mobile-first indexing, it will reduce desktop crawling to conserve resources. <a href=\"https:\/\/developers.google.com\/search\/docs\/crawling-indexing\/mobile\/mobile-sites-mobile-first-indexing\">Google states<\/a> \u201dGoogle predominantly uses the mobile version of a site&#8217;s content, crawled with the&nbsp;smartphone agent, for indexing and ranking. This is called&nbsp;mobile-first indexing. While it&#8217;s not required to have a mobile version of your pages to have your content included in Google&#8217;s Search results, it is&nbsp;very strongly recommended.&#8221;&nbsp;<\/p>\n\n\n\n<p>The takeaway here is that websites need to be mobile-friendly. Mobile is increasing in search volume while desktop is declining. If your website isnt mobile-friendly, now is a good time to consider updating it to align with growing mobile search volume so your users can have a stellar experience.<\/p>\n","protected":false},"excerpt":{"rendered":"As reported by Search Engine Journal, Google just announced that it is now prioritizing mobile-first indexing over desktop indexing. Google first rolled out mobile-first search indexing back in&nbsp;November 2016. Mobile searches overtook desktop back in 2015. Currently mobile searches account\u2026","protected":false},"author":5,"featured_media":16083,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"class_list":["post-17325","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-list"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Completes Switch To Mobile-First Search Indexing - Conversion Pipeline<\/title>\n<meta name=\"description\" content=\"Mobile is increasing in search volume while desktop is declining. If your website isnt mobile-friendly, now is a good time to consider updating it to align with growing mobile search volume so your users can have a stellar experience.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/conversionpipeline.com\/google-completes-switch-to-mobile-first-search-indexing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Completes Switch To Mobile-First Search Indexing - Conversion Pipeline\" \/>\n<meta property=\"og:description\" content=\"Mobile is increasing in search volume while desktop is declining. If your website isnt mobile-friendly, now is a good time to consider updating it to align with growing mobile search volume so your users can have a stellar experience.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/conversionpipeline.com\/google-completes-switch-to-mobile-first-search-indexing\/\" \/>\n<meta property=\"og:site_name\" content=\"Conversion Pipeline\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ConversionPipeline\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-11-06T12:25:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-16T17:38:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/conversionpipeline.com\/wp-content\/uploads\/2021\/04\/120507346_s.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"847\" \/>\n\t<meta property=\"og:image:height\" content=\"565\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Michael Delpierre\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@cpipeline\" \/>\n<meta name=\"twitter:site\" content=\"@cpipeline\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Michael Delpierre\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/conversionpipeline.com\/google-completes-switch-to-mobile-first-search-indexing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/conversionpipeline.com\/google-completes-switch-to-mobile-first-search-indexing\/\"},\"author\":{\"name\":\"Michael Delpierre\",\"@id\":\"https:\/\/conversionpipeline.com\/#\/schema\/person\/02c1ece36dc652c7eaea430c1d54a42b\"},\"headline\":\"Google Completes Switch To Mobile-First Search Indexing\",\"datePublished\":\"2023-11-06T12:25:52+00:00\",\"dateModified\":\"2024-04-16T17:38:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/conversionpipeline.com\/google-completes-switch-to-mobile-first-search-indexing\/\"},\"wordCount\":172,\"publisher\":{\"@id\":\"https:\/\/conversionpipeline.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/conversionpipeline.com\/google-completes-switch-to-mobile-first-search-indexing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/conversionpipeline.com\/wp-content\/uploads\/2021\/04\/120507346_s.jpg\",\"articleSection\":[\"Blog\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/conversionpipeline.com\/google-completes-switch-to-mobile-first-search-indexing\/\",\"url\":\"https:\/\/conversionpipeline.com\/google-completes-switch-to-mobile-first-search-indexing\/\",\"name\":\"Google Completes Switch To Mobile-First Search Indexing - Conversion Pipeline\",\"isPartOf\":{\"@id\":\"https:\/\/conversionpipeline.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/conversionpipeline.com\/google-completes-switch-to-mobile-first-search-indexing\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/conversionpipeline.com\/google-completes-switch-to-mobile-first-search-indexing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/conversionpipeline.com\/wp-content\/uploads\/2021\/04\/120507346_s.jpg\",\"datePublished\":\"2023-11-06T12:25:52+00:00\",\"dateModified\":\"2024-04-16T17:38:48+00:00\",\"description\":\"Mobile is increasing in search volume while desktop is declining. 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