{"id":16992,"date":"2023-05-03T01:24:41","date_gmt":"2023-05-03T01:24:41","guid":{"rendered":"https:\/\/conversionpipeline.com\/?page_id=16992"},"modified":"2023-05-03T01:24:42","modified_gmt":"2023-05-03T01:24:42","slug":"tulane-university-case-study","status":"publish","type":"page","link":"https:\/\/conversionpipeline.com\/tulane-university-case-study\/","title":{"rendered":"TULANE UNIVERSITY CASE STUDY"},"content":{"rendered":"\n<p>Tulane\u2019s School of Public Health and Tropical Medicine (SPHTM) is the oldest school of public health in the country, and the only American School of Tropical Medicine.<\/p>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Strategy<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-thumbnail is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/conversionpipeline.com\/wp-content\/uploads\/2023\/05\/Tulane-icons-13-180x180.webp\" alt=\"\" class=\"wp-image-17013\" width=\"180\" height=\"180\" srcset=\"https:\/\/conversionpipeline.com\/wp-content\/uploads\/2023\/05\/Tulane-icons-13-180x180.webp 180w, https:\/\/conversionpipeline.com\/wp-content\/uploads\/2023\/05\/Tulane-icons-13-360x360.webp 360w\" sizes=\"auto, (max-width: 180px) 100vw, 180px\" \/><\/figure><\/div>\n\n\n<p class=\"has-text-align-center\">Conduct additional keyword research<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"180\" height=\"180\" src=\"https:\/\/conversionpipeline.com\/wp-content\/uploads\/2023\/05\/Tulane-icons-14-180x180.webp\" alt=\"\" class=\"wp-image-17014\" srcset=\"https:\/\/conversionpipeline.com\/wp-content\/uploads\/2023\/05\/Tulane-icons-14-180x180.webp 180w, https:\/\/conversionpipeline.com\/wp-content\/uploads\/2023\/05\/Tulane-icons-14-360x360.webp 360w\" sizes=\"auto, (max-width: 180px) 100vw, 180px\" \/><\/figure><\/div>\n\n\n<p class=\"has-text-align-center\">Optimized their existing website by modifying title tags and Meta descriptions<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"180\" height=\"180\" src=\"https:\/\/conversionpipeline.com\/wp-content\/uploads\/2023\/05\/Tulane-icons-15-180x180.webp\" alt=\"\" class=\"wp-image-17015\" srcset=\"https:\/\/conversionpipeline.com\/wp-content\/uploads\/2023\/05\/Tulane-icons-15-180x180.webp 180w, https:\/\/conversionpipeline.com\/wp-content\/uploads\/2023\/05\/Tulane-icons-15-360x360.webp 360w\" sizes=\"auto, (max-width: 180px) 100vw, 180px\" \/><\/figure><\/div>\n\n\n<p class=\"has-text-align-center\">Implemented an aggressive SEO and PPC marketing campaign<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Results<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"667\" src=\"https:\/\/conversionpipeline.com\/wp-content\/uploads\/2023\/05\/tulane-graphics-13-1024x667.webp\" alt=\"\" class=\"wp-image-17012\" srcset=\"https:\/\/conversionpipeline.com\/wp-content\/uploads\/2023\/05\/tulane-graphics-13-1024x667.webp 1024w, https:\/\/conversionpipeline.com\/wp-content\/uploads\/2023\/05\/tulane-graphics-13-300x195.webp 300w, https:\/\/conversionpipeline.com\/wp-content\/uploads\/2023\/05\/tulane-graphics-13-768x500.webp 768w, https:\/\/conversionpipeline.com\/wp-content\/uploads\/2023\/05\/tulane-graphics-13-1536x1000.webp 1536w, https:\/\/conversionpipeline.com\/wp-content\/uploads\/2023\/05\/tulane-graphics-13-2048x1334.webp 2048w, https:\/\/conversionpipeline.com\/wp-content\/uploads\/2023\/05\/tulane-graphics-13-462x301.webp 462w, https:\/\/conversionpipeline.com\/wp-content\/uploads\/2023\/05\/tulane-graphics-13-200x130.webp 200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p class=\"has-text-align-center\">Increased organic visits by 84 percent.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"667\" src=\"https:\/\/conversionpipeline.com\/wp-content\/uploads\/2023\/05\/tulane-graphics-06-1024x667.webp\" alt=\"\" class=\"wp-image-17011\" srcset=\"https:\/\/conversionpipeline.com\/wp-content\/uploads\/2023\/05\/tulane-graphics-06-1024x667.webp 1024w, https:\/\/conversionpipeline.com\/wp-content\/uploads\/2023\/05\/tulane-graphics-06-300x195.webp 300w, https:\/\/conversionpipeline.com\/wp-content\/uploads\/2023\/05\/tulane-graphics-06-768x500.webp 768w, https:\/\/conversionpipeline.com\/wp-content\/uploads\/2023\/05\/tulane-graphics-06-1536x1000.webp 1536w, https:\/\/conversionpipeline.com\/wp-content\/uploads\/2023\/05\/tulane-graphics-06-2048x1334.webp 2048w, https:\/\/conversionpipeline.com\/wp-content\/uploads\/2023\/05\/tulane-graphics-06-462x301.webp 462w, https:\/\/conversionpipeline.com\/wp-content\/uploads\/2023\/05\/tulane-graphics-06-200x130.webp 200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p class=\"has-text-align-center\">Increased Domain Authority from 77 to 85.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"667\" src=\"https:\/\/conversionpipeline.com\/wp-content\/uploads\/2023\/05\/tulane-graphics-04-1024x667.webp\" alt=\"\" class=\"wp-image-17010\" srcset=\"https:\/\/conversionpipeline.com\/wp-content\/uploads\/2023\/05\/tulane-graphics-04-1024x667.webp 1024w, https:\/\/conversionpipeline.com\/wp-content\/uploads\/2023\/05\/tulane-graphics-04-300x195.webp 300w, https:\/\/conversionpipeline.com\/wp-content\/uploads\/2023\/05\/tulane-graphics-04-768x500.webp 768w, https:\/\/conversionpipeline.com\/wp-content\/uploads\/2023\/05\/tulane-graphics-04-1536x1000.webp 1536w, https:\/\/conversionpipeline.com\/wp-content\/uploads\/2023\/05\/tulane-graphics-04-2048x1334.webp 2048w, https:\/\/conversionpipeline.com\/wp-content\/uploads\/2023\/05\/tulane-graphics-04-462x301.webp 462w, https:\/\/conversionpipeline.com\/wp-content\/uploads\/2023\/05\/tulane-graphics-04-200x130.webp 200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p class=\"has-text-align-center\">Added more than 33,00 targeted website visitors with Conversion Pipeline managing their pay-per- click campaign.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"667\" src=\"https:\/\/conversionpipeline.com\/wp-content\/uploads\/2023\/05\/tulane-graphics-03-1024x667.webp\" alt=\"\" class=\"wp-image-17009\" srcset=\"https:\/\/conversionpipeline.com\/wp-content\/uploads\/2023\/05\/tulane-graphics-03-1024x667.webp 1024w, https:\/\/conversionpipeline.com\/wp-content\/uploads\/2023\/05\/tulane-graphics-03-300x195.webp 300w, https:\/\/conversionpipeline.com\/wp-content\/uploads\/2023\/05\/tulane-graphics-03-768x500.webp 768w, https:\/\/conversionpipeline.com\/wp-content\/uploads\/2023\/05\/tulane-graphics-03-1536x1000.webp 1536w, https:\/\/conversionpipeline.com\/wp-content\/uploads\/2023\/05\/tulane-graphics-03-2048x1334.webp 2048w, https:\/\/conversionpipeline.com\/wp-content\/uploads\/2023\/05\/tulane-graphics-03-462x301.webp 462w, https:\/\/conversionpipeline.com\/wp-content\/uploads\/2023\/05\/tulane-graphics-03-200x130.webp 200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p class=\"has-text-align-center\">Increased total visits over 15 percent.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"Tulane\u2019s School of Public Health and Tropical Medicine (SPHTM) is the oldest school of public health in the country, and the only American School of Tropical Medicine. 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