{"id":16991,"date":"2023-05-03T01:09:55","date_gmt":"2023-05-03T01:09:55","guid":{"rendered":"https:\/\/conversionpipeline.com\/?page_id=16991"},"modified":"2023-05-03T01:09:56","modified_gmt":"2023-05-03T01:09:56","slug":"style-roofing-case-study","status":"publish","type":"page","link":"https:\/\/conversionpipeline.com\/style-roofing-case-study\/","title":{"rendered":"STYLE ROOFING CASE STUDY"},"content":{"rendered":"\n<p>For over 23 years, Style Roofing has utilized their professional craftsmen and top-quality products to ensure that every client\u2019s roof is both durable and dependable.<\/p>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Strategy<\/h2>\n\n\n\n<p>Transition Style Roofing in 2010 from traditional print, TV and radio advertising only, to a multitude of<br>digital marketing and advertising solutions.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"180\" height=\"180\" src=\"https:\/\/conversionpipeline.com\/wp-content\/uploads\/2023\/05\/style-roofing-graphic-16-180x180.webp\" alt=\"\" class=\"wp-image-17006\" srcset=\"https:\/\/conversionpipeline.com\/wp-content\/uploads\/2023\/05\/style-roofing-graphic-16-180x180.webp 180w, https:\/\/conversionpipeline.com\/wp-content\/uploads\/2023\/05\/style-roofing-graphic-16-360x360.webp 360w\" sizes=\"auto, (max-width: 180px) 100vw, 180px\" \/><\/figure><\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-left\">Build a new website that was optimized for UX, UI, SEO, mobile and can easily convert visitors looking for a new roof.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"180\" height=\"180\" src=\"https:\/\/conversionpipeline.com\/wp-content\/uploads\/2023\/05\/style-roofing-graphic-17-180x180.webp\" alt=\"\" class=\"wp-image-17007\" srcset=\"https:\/\/conversionpipeline.com\/wp-content\/uploads\/2023\/05\/style-roofing-graphic-17-180x180.webp 180w, https:\/\/conversionpipeline.com\/wp-content\/uploads\/2023\/05\/style-roofing-graphic-17-360x360.webp 360w\" sizes=\"auto, (max-width: 180px) 100vw, 180px\" \/><\/figure><\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-left\">Start content promotion, backlinking and Google Ad campaigns.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"180\" height=\"180\" src=\"https:\/\/conversionpipeline.com\/wp-content\/uploads\/2023\/05\/style-roofing-graphic-18-180x180.webp\" alt=\"\" class=\"wp-image-17008\" srcset=\"https:\/\/conversionpipeline.com\/wp-content\/uploads\/2023\/05\/style-roofing-graphic-18-180x180.webp 180w, https:\/\/conversionpipeline.com\/wp-content\/uploads\/2023\/05\/style-roofing-graphic-18-360x360.webp 360w\" sizes=\"auto, (max-width: 180px) 100vw, 180px\" \/><\/figure><\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-left\">Quickly provide a positive ROI on paid advertising strategies.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"180\" height=\"180\" src=\"https:\/\/conversionpipeline.com\/wp-content\/uploads\/2023\/05\/style-roofing-graphic-19-180x180.webp\" alt=\"\" class=\"wp-image-17001\" srcset=\"https:\/\/conversionpipeline.com\/wp-content\/uploads\/2023\/05\/style-roofing-graphic-19-180x180.webp 180w, https:\/\/conversionpipeline.com\/wp-content\/uploads\/2023\/05\/style-roofing-graphic-19-360x360.webp 360w\" sizes=\"auto, (max-width: 180px) 100vw, 180px\" \/><\/figure><\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-left\">Ensure we targeted roof replacement, not roof repair leads.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Results<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/conversionpipeline.com\/wp-content\/uploads\/2023\/05\/style-roofing-GRAPHICS-09-1024x667.webp\" alt=\"\" class=\"wp-image-17005\" width=\"402\" height=\"261\" srcset=\"https:\/\/conversionpipeline.com\/wp-content\/uploads\/2023\/05\/style-roofing-GRAPHICS-09-1024x667.webp 1024w, https:\/\/conversionpipeline.com\/wp-content\/uploads\/2023\/05\/style-roofing-GRAPHICS-09-300x195.webp 300w, https:\/\/conversionpipeline.com\/wp-content\/uploads\/2023\/05\/style-roofing-GRAPHICS-09-768x500.webp 768w, https:\/\/conversionpipeline.com\/wp-content\/uploads\/2023\/05\/style-roofing-GRAPHICS-09-1536x1000.webp 1536w, https:\/\/conversionpipeline.com\/wp-content\/uploads\/2023\/05\/style-roofing-GRAPHICS-09-2048x1334.webp 2048w, https:\/\/conversionpipeline.com\/wp-content\/uploads\/2023\/05\/style-roofing-GRAPHICS-09-462x301.webp 462w, https:\/\/conversionpipeline.com\/wp-content\/uploads\/2023\/05\/style-roofing-GRAPHICS-09-200x130.webp 200w\" sizes=\"auto, (max-width: 402px) 100vw, 402px\" \/><\/figure><\/div>\n\n\n<p class=\"has-text-align-center\">Increased organic traffic from hundreds of visitors a month to thousands.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/conversionpipeline.com\/wp-content\/uploads\/2023\/05\/style-roofing-GRAPHICS-04-1024x667.webp\" alt=\"\" class=\"wp-image-17004\" width=\"402\" height=\"261\" srcset=\"https:\/\/conversionpipeline.com\/wp-content\/uploads\/2023\/05\/style-roofing-GRAPHICS-04-1024x667.webp 1024w, https:\/\/conversionpipeline.com\/wp-content\/uploads\/2023\/05\/style-roofing-GRAPHICS-04-300x195.webp 300w, https:\/\/conversionpipeline.com\/wp-content\/uploads\/2023\/05\/style-roofing-GRAPHICS-04-768x500.webp 768w, https:\/\/conversionpipeline.com\/wp-content\/uploads\/2023\/05\/style-roofing-GRAPHICS-04-1536x1000.webp 1536w, https:\/\/conversionpipeline.com\/wp-content\/uploads\/2023\/05\/style-roofing-GRAPHICS-04-2048x1334.webp 2048w, https:\/\/conversionpipeline.com\/wp-content\/uploads\/2023\/05\/style-roofing-GRAPHICS-04-462x301.webp 462w, https:\/\/conversionpipeline.com\/wp-content\/uploads\/2023\/05\/style-roofing-GRAPHICS-04-200x130.webp 200w\" sizes=\"auto, (max-width: 402px) 100vw, 402px\" \/><\/figure><\/div>\n\n\n<p class=\"has-text-align-center\">Google and Bing campaigns quickly provided a new revenue source. As a result traditional advertising budgets were cut and the money went to digital.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/conversionpipeline.com\/wp-content\/uploads\/2023\/05\/style-roofing-GRAPHICS-03-1024x667.webp\" alt=\"\" class=\"wp-image-17003\" width=\"402\" height=\"261\" srcset=\"https:\/\/conversionpipeline.com\/wp-content\/uploads\/2023\/05\/style-roofing-GRAPHICS-03-1024x667.webp 1024w, https:\/\/conversionpipeline.com\/wp-content\/uploads\/2023\/05\/style-roofing-GRAPHICS-03-300x195.webp 300w, https:\/\/conversionpipeline.com\/wp-content\/uploads\/2023\/05\/style-roofing-GRAPHICS-03-768x500.webp 768w, https:\/\/conversionpipeline.com\/wp-content\/uploads\/2023\/05\/style-roofing-GRAPHICS-03-1536x1000.webp 1536w, https:\/\/conversionpipeline.com\/wp-content\/uploads\/2023\/05\/style-roofing-GRAPHICS-03-2048x1334.webp 2048w, https:\/\/conversionpipeline.com\/wp-content\/uploads\/2023\/05\/style-roofing-GRAPHICS-03-462x301.webp 462w, https:\/\/conversionpipeline.com\/wp-content\/uploads\/2023\/05\/style-roofing-GRAPHICS-03-200x130.webp 200w\" sizes=\"auto, (max-width: 402px) 100vw, 402px\" \/><\/figure><\/div>\n\n\n<p class=\"has-text-align-center\">Expanded marketing and advertising campaigns from just Northern VA to MD, DC, Richmond and Western VA.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/conversionpipeline.com\/wp-content\/uploads\/2023\/05\/style-roofing-GRAPHICS-02-1024x667.webp\" alt=\"\" class=\"wp-image-17002\" width=\"402\" height=\"261\" srcset=\"https:\/\/conversionpipeline.com\/wp-content\/uploads\/2023\/05\/style-roofing-GRAPHICS-02-1024x667.webp 1024w, https:\/\/conversionpipeline.com\/wp-content\/uploads\/2023\/05\/style-roofing-GRAPHICS-02-300x195.webp 300w, https:\/\/conversionpipeline.com\/wp-content\/uploads\/2023\/05\/style-roofing-GRAPHICS-02-768x500.webp 768w, https:\/\/conversionpipeline.com\/wp-content\/uploads\/2023\/05\/style-roofing-GRAPHICS-02-1536x1000.webp 1536w, https:\/\/conversionpipeline.com\/wp-content\/uploads\/2023\/05\/style-roofing-GRAPHICS-02-2048x1334.webp 2048w, https:\/\/conversionpipeline.com\/wp-content\/uploads\/2023\/05\/style-roofing-GRAPHICS-02-462x301.webp 462w, https:\/\/conversionpipeline.com\/wp-content\/uploads\/2023\/05\/style-roofing-GRAPHICS-02-200x130.webp 200w\" sizes=\"auto, (max-width: 402px) 100vw, 402px\" \/><\/figure><\/div>\n\n\n<p class=\"has-text-align-center\">While CPCs rise from competition, we\u2019re still able to diversify our paid strategy resulting in positive ROI.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"For over 23 years, Style Roofing has utilized their professional craftsmen and top-quality products to ensure that every client\u2019s roof is both durable and dependable. 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