{"id":16657,"date":"2022-07-19T09:30:00","date_gmt":"2022-07-19T09:30:00","guid":{"rendered":"https:\/\/conversionpipeline.com\/?p=16657"},"modified":"2023-04-28T19:25:08","modified_gmt":"2023-04-28T19:25:08","slug":"paid-search-results-and-ppc-how-does-it-work","status":"publish","type":"post","link":"https:\/\/conversionpipeline.com\/paid-search-results-and-ppc-how-does-it-work\/","title":{"rendered":"Paid Search Results and PPC | How Does it Work?"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>When you google anything results appear. Whether it&#8217;s <a href=\"https:\/\/conversionsquirrel.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">technology news<\/a>, <a href=\"https:\/\/homeimprovementpics.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">home improvement contractors<\/a> or <a href=\"https:\/\/www.cosmetichealthline.com\/\">cosmetic companies<\/a>, Google will have an answer for you. It\u2019s that simple. What you might not have known about search engines is that the results that appear at the top of the page are there because someone paid for that spot at the top of the page. The search results appear based on the amount paid for the result rank and the keyword search results that have been targeted. SearchEngine Watch posted a great article detailing how paid search can help your business. Some of the highlights are:<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/conversionpipeline.com\/wp-content\/uploads\/2022\/06\/74753515_l-1024x683.jpg\" alt=\"\" class=\"wp-image-16658\"\/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&#8220;<em>You can use paid search to your advantage, especially if your site is new and struggling to achieve any presence on the SERPs with your current search engine optimization (SEO) strategy.<br><br>And you don\u2019t necessarily need to spend a small fortune to do so, as long as you carry out some thorough keyword research and employ some imaginative tactics, paid search can be an effective revenue stream for even the smallest niche website.<\/em>&#8220;<\/p>\n<cite><em>Source: SearchEngine Watch<\/em><\/cite><\/blockquote>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Paid Search Results<\/h2>\n\n\n\n<p>Using paid search is a great way to get more exposure after you have optimized your keyword search. Paid search guarantees that your website will be towards the top of search results which is where a majority of the clicks are. Naturally, people\u2019s eyes are drawn toward the top of the screen, so if a business is paying to be towards the top of the results, then they can expect to see more traffic. All search engines have advertisements but Google is the most popular, so it\u2019s best to understand how their advertisement system works and how you can make it work for you. Here\u2019s a brief explanation of Google\u2019s advertisement system called Adwords:<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>&#8220;The basic principle of AdWords (and indeed all other paid search tools) is as follows:<\/em><\/p>\n\n\n\n<p>&#8211;<em>You pick some terms that a searcher may use on Google<\/em><\/p>\n\n\n\n<p>&#8211;<em>Then create an advert that will appear on the SERP based on those search terms<\/em><\/p>\n\n\n\n<p><em>Chances are you won\u2019t be the only company wanting to serve ads based on your chosen search term. More often than not you\u2019ll probably be jostling with Amazon for first position.<\/em><\/p>\n\n\n\n<p><em>If you want to appear in this space, you\u2019ll have to bid against other companies. The amount you spend will depend on how much you\u2019re willing to pay Google AdWords every time a searcher clicks on your ad. The more you pay-per-click (PPC) the more likely your ad will appear in the search results.<\/em>&#8220;<\/p>\n<cite><em>Source: SearchEngine Watch<\/em><\/cite><\/blockquote>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Factors<\/h2>\n\n\n\n<p>So, the more you spend the more likely you are to show up right? Not entirely. While pay-per-click spending is a huge factor, there are others as well. Strong links, solid SEO, and an easy to navigate website can push you towards the top organically. Google rewards quality content and things that produce positive results for users. Paid search advertising and PPC are cost-effective strategies to generate traffic. They don\u2019t need to be very expensive to work well. Next time your business is deciding what kind of advertising to dive into consider pay-per-click for an affordable way to grow your business online.&nbsp;<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"When you google anything results appear. Whether it&#8217;s technology news, home improvement contractors or cosmetic companies, Google will have an answer for you. It\u2019s that simple. What you might not have known about search engines is that the results that\u2026","protected":false},"author":5,"featured_media":16658,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[11,13,16,18,19],"class_list":["post-16657","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-list","tag-advertising","tag-google","tag-online-advertising","tag-ppc","tag-advertising-agency"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Paid Search Results and PPC | How Does it Work? - Conversion Pipeline<\/title>\n<meta name=\"description\" content=\"If you are curious about paid search or your business advertises online, this article will detail everything you need to know. Learn about how to grow your digital presence today.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/conversionpipeline.com\/paid-search-results-and-ppc-how-does-it-work\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Paid Search Results and PPC | How Does it Work? - Conversion Pipeline\" \/>\n<meta property=\"og:description\" content=\"If you are curious about paid search or your business advertises online, this article will detail everything you need to know. Learn about how to grow your digital presence today.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/conversionpipeline.com\/paid-search-results-and-ppc-how-does-it-work\/\" \/>\n<meta property=\"og:site_name\" content=\"Conversion Pipeline\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ConversionPipeline\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-19T09:30:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-04-28T19:25:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/conversionpipeline.com\/wp-content\/uploads\/2022\/06\/74753515_l-scaled-e1654611259977.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Michael Delpierre\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@cpipeline\" \/>\n<meta name=\"twitter:site\" content=\"@cpipeline\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Michael Delpierre\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/conversionpipeline.com\/paid-search-results-and-ppc-how-does-it-work\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/conversionpipeline.com\/paid-search-results-and-ppc-how-does-it-work\/\"},\"author\":{\"name\":\"Michael Delpierre\",\"@id\":\"https:\/\/conversionpipeline.com\/#\/schema\/person\/02c1ece36dc652c7eaea430c1d54a42b\"},\"headline\":\"Paid Search Results and PPC | How Does it Work?\",\"datePublished\":\"2022-07-19T09:30:00+00:00\",\"dateModified\":\"2023-04-28T19:25:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/conversionpipeline.com\/paid-search-results-and-ppc-how-does-it-work\/\"},\"wordCount\":548,\"publisher\":{\"@id\":\"https:\/\/conversionpipeline.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/conversionpipeline.com\/paid-search-results-and-ppc-how-does-it-work\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/conversionpipeline.com\/wp-content\/uploads\/2022\/06\/74753515_l-scaled-e1654611259977.jpg\",\"keywords\":[\"Advertising\",\"Google\",\"online advertising\",\"PPC\",\"advertising agency\"],\"articleSection\":[\"Blog\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/conversionpipeline.com\/paid-search-results-and-ppc-how-does-it-work\/\",\"url\":\"https:\/\/conversionpipeline.com\/paid-search-results-and-ppc-how-does-it-work\/\",\"name\":\"Paid Search Results and PPC | How Does it Work? - Conversion Pipeline\",\"isPartOf\":{\"@id\":\"https:\/\/conversionpipeline.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/conversionpipeline.com\/paid-search-results-and-ppc-how-does-it-work\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/conversionpipeline.com\/paid-search-results-and-ppc-how-does-it-work\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/conversionpipeline.com\/wp-content\/uploads\/2022\/06\/74753515_l-scaled-e1654611259977.jpg\",\"datePublished\":\"2022-07-19T09:30:00+00:00\",\"dateModified\":\"2023-04-28T19:25:08+00:00\",\"description\":\"If you are curious about paid search or your business advertises online, this article will detail everything you need to know. Learn about how to grow your digital presence today.\",\"breadcrumb\":{\"@id\":\"https:\/\/conversionpipeline.com\/paid-search-results-and-ppc-how-does-it-work\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/conversionpipeline.com\/paid-search-results-and-ppc-how-does-it-work\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/conversionpipeline.com\/paid-search-results-and-ppc-how-does-it-work\/#primaryimage\",\"url\":\"https:\/\/conversionpipeline.com\/wp-content\/uploads\/2022\/06\/74753515_l-scaled-e1654611259977.jpg\",\"contentUrl\":\"https:\/\/conversionpipeline.com\/wp-content\/uploads\/2022\/06\/74753515_l-scaled-e1654611259977.jpg\",\"width\":600,\"height\":400,\"caption\":\"Ostersund, Sweden - Mars 29, 2017: Google Ads website on a computer screen. Google Ads is an online advertising service.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/conversionpipeline.com\/paid-search-results-and-ppc-how-does-it-work\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/conversionpipeline.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Paid Search Results and PPC | How Does it Work?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/conversionpipeline.com\/#website\",\"url\":\"https:\/\/conversionpipeline.com\/\",\"name\":\"Conversion Pipeline\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/conversionpipeline.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/conversionpipeline.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/conversionpipeline.com\/#organization\",\"name\":\"Conversion Pipeline, LLC.\",\"url\":\"https:\/\/conversionpipeline.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/conversionpipeline.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/conversionpipeline.com\/wp-content\/uploads\/2016\/08\/logodefault.png\",\"contentUrl\":\"https:\/\/conversionpipeline.com\/wp-content\/uploads\/2016\/08\/logodefault.png\",\"width\":500,\"height\":150,\"caption\":\"Conversion Pipeline, LLC.\"},\"image\":{\"@id\":\"https:\/\/conversionpipeline.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/ConversionPipeline\/\",\"https:\/\/x.com\/cpipeline\",\"https:\/\/www.instagram.com\/conversionpipeline\/\",\"https:\/\/www.linkedin.com\/company\/conversion-pipeline\/\",\"https:\/\/www.youtube.com\/@conversionpipelineagency\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/conversionpipeline.com\/#\/schema\/person\/02c1ece36dc652c7eaea430c1d54a42b\",\"name\":\"Michael Delpierre\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/conversionpipeline.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/640b9658cbb1728358dfd210ac888d66e504fac32e76fe782f53513e2518e267?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/640b9658cbb1728358dfd210ac888d66e504fac32e76fe782f53513e2518e267?s=96&d=mm&r=g\",\"caption\":\"Michael Delpierre\"},\"description\":\"Experienced Chief Executive Officer with a demonstrated history of working in the digital marketing and advertising industry. Skilled in Search Engine Optimization (SEO), Paid Advertising strategies, HubSpot Marketing Automation, Customer Relationship Management (CRM), and Management. Strong digital marketing and business development professional with a MBA focused in Global Management.\",\"sameAs\":[\"http:\/\/www.conversionpipeline.com\",\"https:\/\/www.linkedin.com\/in\/michaeldelpierre\/\",\"https:\/\/twitter.com\/delpierre\"],\"url\":\"https:\/\/conversionpipeline.com\/author\/michael-delpierre\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Paid Search Results and PPC | How Does it Work? - Conversion Pipeline","description":"If you are curious about paid search or your business advertises online, this article will detail everything you need to know. Learn about how to grow your digital presence today.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/conversionpipeline.com\/paid-search-results-and-ppc-how-does-it-work\/","og_locale":"en_US","og_type":"article","og_title":"Paid Search Results and PPC | How Does it Work? - Conversion Pipeline","og_description":"If you are curious about paid search or your business advertises online, this article will detail everything you need to know. Learn about how to grow your digital presence today.","og_url":"https:\/\/conversionpipeline.com\/paid-search-results-and-ppc-how-does-it-work\/","og_site_name":"Conversion Pipeline","article_publisher":"https:\/\/www.facebook.com\/ConversionPipeline\/","article_published_time":"2022-07-19T09:30:00+00:00","article_modified_time":"2023-04-28T19:25:08+00:00","og_image":[{"width":600,"height":400,"url":"https:\/\/conversionpipeline.com\/wp-content\/uploads\/2022\/06\/74753515_l-scaled-e1654611259977.jpg","type":"image\/jpeg"}],"author":"Michael Delpierre","twitter_card":"summary_large_image","twitter_creator":"@cpipeline","twitter_site":"@cpipeline","twitter_misc":{"Written by":"Michael Delpierre","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/conversionpipeline.com\/paid-search-results-and-ppc-how-does-it-work\/#article","isPartOf":{"@id":"https:\/\/conversionpipeline.com\/paid-search-results-and-ppc-how-does-it-work\/"},"author":{"name":"Michael Delpierre","@id":"https:\/\/conversionpipeline.com\/#\/schema\/person\/02c1ece36dc652c7eaea430c1d54a42b"},"headline":"Paid Search Results and PPC | How Does it Work?","datePublished":"2022-07-19T09:30:00+00:00","dateModified":"2023-04-28T19:25:08+00:00","mainEntityOfPage":{"@id":"https:\/\/conversionpipeline.com\/paid-search-results-and-ppc-how-does-it-work\/"},"wordCount":548,"publisher":{"@id":"https:\/\/conversionpipeline.com\/#organization"},"image":{"@id":"https:\/\/conversionpipeline.com\/paid-search-results-and-ppc-how-does-it-work\/#primaryimage"},"thumbnailUrl":"https:\/\/conversionpipeline.com\/wp-content\/uploads\/2022\/06\/74753515_l-scaled-e1654611259977.jpg","keywords":["Advertising","Google","online advertising","PPC","advertising agency"],"articleSection":["Blog"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/conversionpipeline.com\/paid-search-results-and-ppc-how-does-it-work\/","url":"https:\/\/conversionpipeline.com\/paid-search-results-and-ppc-how-does-it-work\/","name":"Paid Search Results and PPC | How Does it Work? - Conversion Pipeline","isPartOf":{"@id":"https:\/\/conversionpipeline.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/conversionpipeline.com\/paid-search-results-and-ppc-how-does-it-work\/#primaryimage"},"image":{"@id":"https:\/\/conversionpipeline.com\/paid-search-results-and-ppc-how-does-it-work\/#primaryimage"},"thumbnailUrl":"https:\/\/conversionpipeline.com\/wp-content\/uploads\/2022\/06\/74753515_l-scaled-e1654611259977.jpg","datePublished":"2022-07-19T09:30:00+00:00","dateModified":"2023-04-28T19:25:08+00:00","description":"If you are curious about paid search or your business advertises online, this article will detail everything you need to know. Learn about how to grow your digital presence today.","breadcrumb":{"@id":"https:\/\/conversionpipeline.com\/paid-search-results-and-ppc-how-does-it-work\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/conversionpipeline.com\/paid-search-results-and-ppc-how-does-it-work\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/conversionpipeline.com\/paid-search-results-and-ppc-how-does-it-work\/#primaryimage","url":"https:\/\/conversionpipeline.com\/wp-content\/uploads\/2022\/06\/74753515_l-scaled-e1654611259977.jpg","contentUrl":"https:\/\/conversionpipeline.com\/wp-content\/uploads\/2022\/06\/74753515_l-scaled-e1654611259977.jpg","width":600,"height":400,"caption":"Ostersund, Sweden - Mars 29, 2017: Google Ads website on a computer screen. Google Ads is an online advertising service."},{"@type":"BreadcrumbList","@id":"https:\/\/conversionpipeline.com\/paid-search-results-and-ppc-how-does-it-work\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/conversionpipeline.com\/"},{"@type":"ListItem","position":2,"name":"Paid Search Results and PPC | How Does it Work?"}]},{"@type":"WebSite","@id":"https:\/\/conversionpipeline.com\/#website","url":"https:\/\/conversionpipeline.com\/","name":"Conversion Pipeline","description":"","publisher":{"@id":"https:\/\/conversionpipeline.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/conversionpipeline.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/conversionpipeline.com\/#organization","name":"Conversion Pipeline, LLC.","url":"https:\/\/conversionpipeline.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/conversionpipeline.com\/#\/schema\/logo\/image\/","url":"https:\/\/conversionpipeline.com\/wp-content\/uploads\/2016\/08\/logodefault.png","contentUrl":"https:\/\/conversionpipeline.com\/wp-content\/uploads\/2016\/08\/logodefault.png","width":500,"height":150,"caption":"Conversion Pipeline, LLC."},"image":{"@id":"https:\/\/conversionpipeline.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/ConversionPipeline\/","https:\/\/x.com\/cpipeline","https:\/\/www.instagram.com\/conversionpipeline\/","https:\/\/www.linkedin.com\/company\/conversion-pipeline\/","https:\/\/www.youtube.com\/@conversionpipelineagency"]},{"@type":"Person","@id":"https:\/\/conversionpipeline.com\/#\/schema\/person\/02c1ece36dc652c7eaea430c1d54a42b","name":"Michael Delpierre","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/conversionpipeline.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/640b9658cbb1728358dfd210ac888d66e504fac32e76fe782f53513e2518e267?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/640b9658cbb1728358dfd210ac888d66e504fac32e76fe782f53513e2518e267?s=96&d=mm&r=g","caption":"Michael Delpierre"},"description":"Experienced Chief Executive Officer with a demonstrated history of working in the digital marketing and advertising industry. Skilled in Search Engine Optimization (SEO), Paid Advertising strategies, HubSpot Marketing Automation, Customer Relationship Management (CRM), and Management. Strong digital marketing and business development professional with a MBA focused in Global Management.","sameAs":["http:\/\/www.conversionpipeline.com","https:\/\/www.linkedin.com\/in\/michaeldelpierre\/","https:\/\/twitter.com\/delpierre"],"url":"https:\/\/conversionpipeline.com\/author\/michael-delpierre\/"}]}},"_links":{"self":[{"href":"https:\/\/conversionpipeline.com\/wp-json\/wp\/v2\/posts\/16657","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/conversionpipeline.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/conversionpipeline.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/conversionpipeline.com\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/conversionpipeline.com\/wp-json\/wp\/v2\/comments?post=16657"}],"version-history":[{"count":0,"href":"https:\/\/conversionpipeline.com\/wp-json\/wp\/v2\/posts\/16657\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/conversionpipeline.com\/wp-json\/wp\/v2\/media\/16658"}],"wp:attachment":[{"href":"https:\/\/conversionpipeline.com\/wp-json\/wp\/v2\/media?parent=16657"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/conversionpipeline.com\/wp-json\/wp\/v2\/categories?post=16657"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/conversionpipeline.com\/wp-json\/wp\/v2\/tags?post=16657"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}