{"id":16184,"date":"2021-05-18T15:09:25","date_gmt":"2021-05-18T15:09:25","guid":{"rendered":"https:\/\/conversionpipeline.com\/?post_type=services&#038;p=16184"},"modified":"2021-05-18T15:09:26","modified_gmt":"2021-05-18T15:09:26","slug":"government-contracting-digital-marketing-services","status":"publish","type":"services","link":"https:\/\/conversionpipeline.com\/services\/government-contracting-digital-marketing-services\/","title":{"rendered":"Government Contracting Digital Marketing Services"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<p>More than ever government decision-makers are relying on contractor websites to provide them with information they need to research problems, determine the best methods for solving them, and choose the right company for the contract award.&nbsp;<\/p>\n\n\n\n<p>If your company is not investing time and resources into your corporate website design\/development and SEO, you are probably losing contract&nbsp; to your competitors who are!<\/p>\n\n\n\n<p>By selecting an experienced digital marketing agency you will have a tremendous competitive advantage.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why is SEO important, and how can a Government Contractor use SEO to their advantage?<\/h2>\n\n\n\n<p>What is the first thing you do when you meet someone or hear about a new business or company within your marketspace? If you are like the vast majority of the population, you Google them.&nbsp;<\/p>\n\n\n\n<p>Your web presence is how the world learns about your company and services. It is fully within your control to control the information seen in search engines and on the Internet at large.&nbsp;<\/p>\n\n\n\n<p>But what about the many people who have not heard of your company, but want or need your services? How will they discover you? Enter SEO.<\/p>\n\n\n\n<p>Federal buyers will often conduct vendor and market research using the power of Google Search. The more your website populates as a search result, the more credibility you have. This is why it\u2019s important for a government contractor to be a thought leader and create meaningful content for when prospective customers search for you.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:55px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-text-color wp-block-heading\" style=\"color:#f18f24\">Call Now: 877-877-0542<\/h2>\n\n\n\n<h2 class=\"has-text-color wp-block-heading\" style=\"color:#f18f24\">Request Information On Our Government Contracting Digital Marketing Services<\/h2>\n\n\n\n<!--[if lte IE 8]>\n<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/v2-legacy.js\"><\/script>\n<![endif]-->\n<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/v2.js\"><\/script>\n<script>\n  hbspt.forms.create({\n\tregion: \"na1\",\n\tportalId: \"3631219\",\n\tformId: \"8218a0c9-918c-49a9-a1c2-427c0303bc39\"\n});\n<\/script>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-top is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"543\" src=\"https:\/\/conversionpipeline.com\/wp-content\/uploads\/2021\/05\/Government-Contracting-Graphics-v2-01-1024x543.png\" alt=\"\" class=\"wp-image-16188\" srcset=\"https:\/\/conversionpipeline.com\/wp-content\/uploads\/2021\/05\/Government-Contracting-Graphics-v2-01-1024x543.png 1024w, https:\/\/conversionpipeline.com\/wp-content\/uploads\/2021\/05\/Government-Contracting-Graphics-v2-01-300x159.png 300w, https:\/\/conversionpipeline.com\/wp-content\/uploads\/2021\/05\/Government-Contracting-Graphics-v2-01-768x407.png 768w, https:\/\/conversionpipeline.com\/wp-content\/uploads\/2021\/05\/Government-Contracting-Graphics-v2-01-568x301.png 568w, https:\/\/conversionpipeline.com\/wp-content\/uploads\/2021\/05\/Government-Contracting-Graphics-v2-01-200x106.png 200w, https:\/\/conversionpipeline.com\/wp-content\/uploads\/2021\/05\/Government-Contracting-Graphics-v2-01.png 1117w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<h2 class=\"has-text-align-left wp-block-heading\">Where does SEO fit in for B2G?<\/h2>\n\n\n\n<p>You may be asking yourself, how does this apply to our website, or assist in promoting our capabilities?&nbsp;<\/p>\n\n\n\n<p>Simply put, there are many different ways you can use your existing and capability-specific pieces of content. By optimizing those pieces of content, you increase the likelihood that procurement officials, agency program managers, and all the \u201cinfluencers\u201d in the acquisition context find your site when they\u2019re searching on Google.<\/p>\n\n\n\n<p>SEO is the practice of improving the overall visibility of a website or web page on search engines. SEO is responsible for whether or not your website shows up on the first page of the Search Engine Results Page (SERP) for the key terms associated with your business.&nbsp;<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<p>Content is king when it comes to increasing your company\u2019s brand recognition and online relevance. If you\u2019ve ever been responsible for writing a blog post or a white paper, you know developing organic, relevant, and helpful content is hard work. You\u2019re also aware that good content isn\u2019t always enough to get your company noticed.&nbsp;<\/p>\n\n\n\n<p>That is precisely where Search Engine Optimization (SEO) comes in to play for your B2G organization. We can optimize your content to be found by the right audience and decision makers.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/conversionpipeline.com\/wp-content\/uploads\/2021\/05\/73650726_m-1024x683.jpg\" alt=\"\" class=\"wp-image-16190\" srcset=\"https:\/\/conversionpipeline.com\/wp-content\/uploads\/2021\/05\/73650726_m-1024x683.jpg 1024w, https:\/\/conversionpipeline.com\/wp-content\/uploads\/2021\/05\/73650726_m-300x200.jpg 300w, https:\/\/conversionpipeline.com\/wp-content\/uploads\/2021\/05\/73650726_m-768x512.jpg 768w, https:\/\/conversionpipeline.com\/wp-content\/uploads\/2021\/05\/73650726_m-1536x1024.jpg 1536w, https:\/\/conversionpipeline.com\/wp-content\/uploads\/2021\/05\/73650726_m-2048x1365.jpg 2048w, https:\/\/conversionpipeline.com\/wp-content\/uploads\/2021\/05\/73650726_m-452x301.jpg 452w, https:\/\/conversionpipeline.com\/wp-content\/uploads\/2021\/05\/73650726_m-200x133.jpg 200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-top is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"427\" src=\"https:\/\/conversionpipeline.com\/wp-content\/uploads\/2021\/03\/Social-Proof-01-1024x427.png\" alt=\"\" class=\"wp-image-16078\" srcset=\"https:\/\/conversionpipeline.com\/wp-content\/uploads\/2021\/03\/Social-Proof-01-1024x427.png 1024w, https:\/\/conversionpipeline.com\/wp-content\/uploads\/2021\/03\/Social-Proof-01-300x125.png 300w, https:\/\/conversionpipeline.com\/wp-content\/uploads\/2021\/03\/Social-Proof-01-768x320.png 768w, https:\/\/conversionpipeline.com\/wp-content\/uploads\/2021\/03\/Social-Proof-01-602x251.png 602w, https:\/\/conversionpipeline.com\/wp-content\/uploads\/2021\/03\/Social-Proof-01-200x83.png 200w, https:\/\/conversionpipeline.com\/wp-content\/uploads\/2021\/03\/Social-Proof-01.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Paid Advertising<\/h2>\n\n\n\n<p>Paid Advertising strategies like Google Ads and Linked-In Pay Per Click (PPC) have become even very complex. Google AdWords uses sophisticated algorithms to determine the quality of your ad to your targeted keyword phrase to your landing page. These factors along with myriad others will determine your cost per click (CPC) and position for your Ad.&nbsp;<\/p>\n\n\n\n<p>Conversion Pipeline is a Premier Google AdWords Partner. We have the expertise to quickly launch and optimize your PPC campaign so it can start producing qualified leads immediately. Having previously worked with other government contractors throughout the U.S. our team already knows the PPC strategies that work.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Retargeting \/ Remarketing<\/h2>\n\n\n\n<p>Retargeting (also referred as Remarketing) allows us to serve targeted ads to visitors who have been on your website within the last 30 days. These retargeting ads increase the likelihood of a conversion (lead generation) since the visitors have already been introduced to your brand. Retargeting is available on Google AdWords, Facebook\/Instagram or Linked-In corporate accounts.&nbsp;<\/p>\n\n\n\n<p>Retargeting allows advertisers to reconnect with their visitors that didn\u2019t take an action on their website the first time they visited. Encouraging customers to return to your website and connect with the brand, helps advertisers nurture leads, and ultimately increase qualified conversions.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"543\" src=\"https:\/\/conversionpipeline.com\/wp-content\/uploads\/2021\/05\/Government-Contracting-Graphics-02-1024x543.png\" alt=\"\" class=\"wp-image-16189\" srcset=\"https:\/\/conversionpipeline.com\/wp-content\/uploads\/2021\/05\/Government-Contracting-Graphics-02-1024x543.png 1024w, https:\/\/conversionpipeline.com\/wp-content\/uploads\/2021\/05\/Government-Contracting-Graphics-02-300x159.png 300w, https:\/\/conversionpipeline.com\/wp-content\/uploads\/2021\/05\/Government-Contracting-Graphics-02-768x407.png 768w, https:\/\/conversionpipeline.com\/wp-content\/uploads\/2021\/05\/Government-Contracting-Graphics-02-568x301.png 568w, https:\/\/conversionpipeline.com\/wp-content\/uploads\/2021\/05\/Government-Contracting-Graphics-02-200x106.png 200w, https:\/\/conversionpipeline.com\/wp-content\/uploads\/2021\/05\/Government-Contracting-Graphics-02.png 1117w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:70px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"425\" src=\"https:\/\/conversionpipeline.com\/wp-content\/uploads\/2020\/12\/rma_banner-1024x425.jpg\" alt=\"\" class=\"wp-image-15865\" srcset=\"https:\/\/conversionpipeline.com\/wp-content\/uploads\/2020\/12\/rma_banner-1024x425.jpg 1024w, https:\/\/conversionpipeline.com\/wp-content\/uploads\/2020\/12\/rma_banner-300x124.jpg 300w, https:\/\/conversionpipeline.com\/wp-content\/uploads\/2020\/12\/rma_banner-768x318.jpg 768w, https:\/\/conversionpipeline.com\/wp-content\/uploads\/2020\/12\/rma_banner-1536x637.jpg 1536w, https:\/\/conversionpipeline.com\/wp-content\/uploads\/2020\/12\/rma_banner-602x250.jpg 602w, https:\/\/conversionpipeline.com\/wp-content\/uploads\/2020\/12\/rma_banner-200x83.jpg 200w, https:\/\/conversionpipeline.com\/wp-content\/uploads\/2020\/12\/rma_banner.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Web Design &amp; Development<\/h2>\n\n\n\n<p>Conversion Pipeline offers custom web design solutions for government contractors who need a scalable, robust, and mobile-friendly website for lead generation and recruitment purposes.<\/p>\n\n\n\n<p>Since 2009, Conversion Pipeline has delivered website solutions to a variety of industries, including government contracting, which focus on quality lead generation and recruitment strategies.&nbsp;<\/p>\n\n\n\n<p>Our mobile responsive websites load fast, improve end-user experience, engage with your audience, are cost effective, flexible, and designed to nurture and capture qualified leads.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center\">Conversion Pipeline has the tools, experience and team in place to launch your next digital campaign.\u00a0 Contact us today to get our free SEO analysis to see where your website ranks.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background no-border-radius\" style=\"background-color:#f18f24\"><span class=\"has-inline-color has-white-color\"><strong>Contact Us<\/strong><\/span><\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"More than ever government decision-makers are relying on contractor websites to provide them with information they need to research problems, determine the best methods 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