{"id":16136,"date":"2021-04-19T09:00:00","date_gmt":"2021-04-19T09:00:00","guid":{"rendered":"https:\/\/conversionpipeline.com\/?p=16136"},"modified":"2023-09-12T15:20:40","modified_gmt":"2023-09-12T15:20:40","slug":"google-page-experience-update-launches-in-may-2021","status":"publish","type":"post","link":"https:\/\/conversionpipeline.com\/google-page-experience-update-launches-in-may-2021\/","title":{"rendered":"Google Page Experience Update Launches in May 2021"},"content":{"rendered":"\n<p>There is another update coming from Google in May 2021 that is going to focus on your website\u2019s&nbsp;<strong><em>Page Experience<\/em><\/strong>. This includes ensuring your website passes a mobile-friendly test, has safe-browsing and HTTPS installed, pages load quickly, your Calls to Action are clear, and all images have Alt text.<\/p>\n\n\n\n<p>The good thing is, if you are a Conversion Pipeline customer you\u2019ve been hearing us preach the importance of each and every one of these features for many years now and you should be \u201cgood to go\u201d. However, if we have recommended page speed improvements or a new website design and you haven\u2019t done it, now is definitely the time to do so.&nbsp;<\/p>\n\n\n\n<p>Whether you are an existing customer or looking for a new Digital Marketing agency, please read the article below and let us know if you have any questions or would like to discuss in more detail. &nbsp;We look forward to hearing from you!<\/p>\n\n\n\n<p>The below article is originally published on&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.searchenginewatch.com\/2021\/01\/04\/google-page-experience-update-is-all-set-to-launch-in-may-2021-webmasters-hang-in-there\/\" target=\"_blank\"><span style=\"color:#f18f24\" class=\"has-inline-color\">https:\/\/www.searchenginewatch.com\/2021\/01\/04\/google-page-experience-update-is-all-set-to-launch-in-may-2021-webmasters-hang-in-there\/<\/span><\/a><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Here\u2019s how Google\u2019s new algorithm changes can affect your page rankings, as well as the practical steps you can take to stay on top.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">30-second summary:<\/h2>\n\n\n\n<ul class=\"styled wp-block-list\"><li>Google plans to update its algorithm in 2021 to include a factor called Page Experience.<\/li><li>This includes existing Google Search signals such as mobile-friendliness, safe-browsing, HTTPS, and intrusive interstitial guidelines.<\/li><li>It also includes metrics in Google\u2019s Web Vitals to do with a site\u2019s loading speed, interactivity, and visual stability.<\/li><li>For site owners and others, understanding these signals and making the necessary changes should be a priority.<\/li><li>Among the steps to take are optimizing for mobile, improving page speeds, CTAs, and alt text for images.<\/li><\/ul>\n\n\n\n<p>We\u2019re sure you\u2019ve heard about&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/developers.google.com\/search\/blog\/2020\/05\/evaluating-page-experience\" target=\"_blank\"><span style=\"color:#f18f24\" class=\"has-inline-color\">Google\u2019s announcement<\/span><\/a>&nbsp;this summer. Yes, they\u2019ve made another one.&nbsp;In brief, they said that they\u2019re going to update their algorithm in 2021 to include a factor called Page Experience. This is going to be an important element that has an impact on rankings.<\/p>\n\n\n\n<p>As part of this initiative, they\u2019ve launched&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/web.dev\/vitals\/\" target=\"_blank\"><span style=\"color:#f18f24\" class=\"has-inline-color\">Web Vitals<\/span><\/a>&nbsp;\u2013 a series of benchmarks essential to measuring and enhancing the user experience on the web.<\/p>\n\n\n\n<p>Hold on. What is Page Experience, anyway? And do you really need to add to your overflowing to-do list? Let\u2019s take a closer look.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The page experience in a nutshell<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/conversionpipeline.com\/wp-content\/uploads\/2021\/04\/120507346_s-1.jpg\" alt=\"\" class=\"wp-image-16140\" width=\"370\" height=\"247\" srcset=\"https:\/\/conversionpipeline.com\/wp-content\/uploads\/2021\/04\/120507346_s-1.jpg 847w, https:\/\/conversionpipeline.com\/wp-content\/uploads\/2021\/04\/120507346_s-1-300x200.jpg 300w, https:\/\/conversionpipeline.com\/wp-content\/uploads\/2021\/04\/120507346_s-1-768x512.jpg 768w, https:\/\/conversionpipeline.com\/wp-content\/uploads\/2021\/04\/120507346_s-1-451x301.jpg 451w, https:\/\/conversionpipeline.com\/wp-content\/uploads\/2021\/04\/120507346_s-1-200x133.jpg 200w\" sizes=\"auto, (max-width: 370px) 100vw, 370px\" \/><\/figure><\/div>\n\n\n\n<p>Page experience includes all aspects of how users interact with a web page and how good or painful it is for them. (<em>In your case, we hope it isn\u2019t the latter!<\/em>)<\/p>\n\n\n\n<p>This includes existing Google Search signals: mobile-friendliness, safe-browsing, HTTPS, and intrusive interstitial guidelines.<\/p>\n\n\n\n<p>It also includes metrics in Google\u2019s Web Vitals. Currently, the focus is on three facets: loading, interactivity, and visual stability.&nbsp;<\/p>\n\n\n\n<ol class=\"styled wp-block-list\"><li><strong><span style=\"color:#2aaae2\" class=\"has-inline-color\">Loading,<\/span><\/strong> in this context, measures perceived load speed. That\u2019s the point in the page load timeline when the main content is likely to have loaded.<\/li><li><strong><span style=\"color:#2aaae2\" class=\"has-inline-color\">Interactivity<\/span><\/strong>&nbsp;is the time from when a user first interacts with a page \u2013 a click or a tap, for example \u2014 to the time when the browser begins processing that interaction.<\/li><li><strong><span style=\"color:#2aaae2\" class=\"has-inline-color\">Visual stability<\/span><\/strong>&nbsp;has to do with preventing annoying and unexpected movement of page content.<\/li><\/ol>\n\n\n\n<p>You may already have optimized for some of these factors. According to&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.thinkwithgoogle.com\/marketing-strategies\/app-and-mobile\/mobile-page-speed-new-industry-benchmarks\/\" target=\"_blank\"><span style=\"color:#f18f24\" class=\"has-inline-color\">Google\u2019s own earlier research<\/span><\/a>, as page load time goes from one second to 10 seconds, the probability of a mobile site visitor bouncing increases by 123%. Ouch!<\/p>\n\n\n\n<p>Similarly, as the number of elements on a page goes from 400 to 6,000, the probability of conversion drops by as much as 95%.<\/p>\n\n\n\n<p>Now, Google is bringing these and other aspects together under one umbrella that is going to have even more of an impact on organic search results.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Visual indicators of page experience<\/strong><\/h2>\n\n\n\n<p>Google has also stated that by next year, they will introduce a visual indicator to designate those search results that meet all of their page experience specifications.&nbsp;<\/p>\n\n\n\n<p>They\u2019ve done something like this in the past, too. You must have observed, for example, AMP icons as well as slow and mobile-friendly labels.<\/p>\n\n\n\n<p>If this indicator is displayed prominently in search results, there are good chances that users will prefer these sites over others.&nbsp;<\/p>\n\n\n\n<p>While Google is yet to announce the shape, size, and position of such indicators, it\u2019s a mark of how seriously they\u2019re taking their forthcoming page experience guidelines.&nbsp;<\/p>\n\n\n\n<p>This means that all of us should start planning from now itself.<\/p>\n\n\n\n<p><strong>Hold on. Page experience isn\u2019t everything.<\/strong><\/p>\n\n\n\n<p>Now, you may have read this far and decided that the most important thing is to fix all of the above parameters. And you\u2019ll see your traffic zoom.<\/p>\n\n\n\n<p>That won\u2019t necessarily be the case. (Although we hope it is!) You see, content is still king. Everything starts with that.<\/p>\n\n\n\n<p>As Google themselves point out in&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/developers.google.com\/search\/docs\/guides\/page-experience\" target=\"_blank\"><span style=\"color:#f18f24\" class=\"has-inline-color\">their blog<\/span><\/a>,<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\u201cGreat page experience doesn\u2019t override having great page content.\u201d<\/p><\/blockquote>\n\n\n\n<p>However, you can rest assured that when there are many pages that are similar in relevance, your improved page experience will make all the difference in search results.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Why you should pay attention to this algorithm update&nbsp;<\/strong><\/h2>\n\n\n\n<p>The fact remains that the new page experience metrics should be taken seriously by developers and all those involved in optimization strategies to improve search rankings.<\/p>\n\n\n\n<p>To begin with, if your user experience is seen as being in the top bracket, visual cues will guide consumers and browsers to your page over the others.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/conversionpipeline.com\/wp-content\/uploads\/2021\/04\/64540558_s-1.jpg\" alt=\"\" class=\"wp-image-16141\" width=\"406\" height=\"271\" srcset=\"https:\/\/conversionpipeline.com\/wp-content\/uploads\/2021\/04\/64540558_s-1.jpg 847w, https:\/\/conversionpipeline.com\/wp-content\/uploads\/2021\/04\/64540558_s-1-300x200.jpg 300w, https:\/\/conversionpipeline.com\/wp-content\/uploads\/2021\/04\/64540558_s-1-768x512.jpg 768w, https:\/\/conversionpipeline.com\/wp-content\/uploads\/2021\/04\/64540558_s-1-451x301.jpg 451w, https:\/\/conversionpipeline.com\/wp-content\/uploads\/2021\/04\/64540558_s-1-200x133.jpg 200w\" sizes=\"auto, (max-width: 406px) 100vw, 406px\" \/><\/figure><\/div>\n\n\n\n<p><a rel=\"noreferrer noopener\" href=\"https:\/\/developers.google.com\/search\/blog\/2020\/05\/evaluating-page-experience\" target=\"_blank\"><span style=\"color:#f18f24\" class=\"has-inline-color\">Google itself<\/span><\/a>&nbsp;is pretty clear about the increased weightage they\u2019re going to give to page experience. After all, a terrific page experience lets people get more done and increases engagement.<\/p>\n\n\n\n<p>It seems evident that those pages which fall below the new benchmarks are going to be left behind in the rankings. This means a significant drop in traffic.<\/p>\n\n\n\n<p>Google already considers hundreds of aspects to determine rankings. The inclusion of page experience lets them guide people, so they can access information more easily and enjoyably.<\/p>\n\n\n\n<p>For site owners and others, understanding these signals and making the necessary changes should be a priority.<\/p>\n\n\n\n<p>Otherwise, you run the risk of your page being ignored. You wouldn\u2019t want that now, would you?<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Let\u2019s start with a bad page experience<\/strong><\/h2>\n\n\n\n<p>Before we get down to understanding how to improve page experience, let\u2019s understand what a bad page experience is.<\/p>\n\n\n\n<ul class=\"styled wp-block-list\"><li><strong><span style=\"color:#2aaae2\" class=\"has-inline-color\">Slow page speeds:<\/span><\/strong>&nbsp;You know how frustrating it can be to click on a search result and then wait for a page to load. It may be a few seconds, but it feels like an eternity. Chances are, your consumers feel the same way and are put off.<\/li><li><strong><span style=\"color:#2aaae2\" class=\"has-inline-color\">Bad structure and design:<\/span><\/strong>&nbsp;Even if the page loads quickly, there are times when it can be confusing to navigate. This could be because the design is cliched or just puzzling. There could be too many pop-ups. There could be no proper content structure. Looking for information here could be like looking for a needle in a haystack.<\/li><li><span style=\"color:#2aaae2\" class=\"has-inline-color\"><strong>Lack of engagement<\/strong>.<\/span> Unfortunately, too many websites simply assume that their only purpose is to sell. But today\u2019s consumer wants to be engaged with, wants to be entertained, and wants to be understood. That\u2019s why empathy and likeability are important factors.<\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The steps you can take<\/strong><\/h2>\n\n\n\n<p>There are more than six months to go before these changes take effect. As a webmaster, you have more than enough time to prepare. And there are no excuses for not being ready.<\/p>\n\n\n\n<p>As a site owner or stakeholder, you can take the advice of Aja Frost, head of content SEO at HubSpot. This is what<a rel=\"noreferrer noopener\" href=\"https:\/\/searchengineland.com\/live-with-search-engine-land-googles-page-experience-update-335684\" target=\"_blank\">&nbsp;<span style=\"color:#f18f24\" class=\"has-inline-color\">he says<\/span><\/a>: \u201c<em>I think this gives you good ammunition to go to your web team or your performance team and say, \u2018Hey, you know, Google\u2026[is] going to release this in six months, and so we need to focus on it.\u2019<\/em>\u201d<\/p>\n\n\n\n<p>Here are some things to consider.<\/p>\n\n\n\n<ul class=\"styled wp-block-list\"><li>You can start by gaining an understanding of the metrics that Google is going to use. For now, these are LCP (Largest Contentful Paint), CLS (Cumulative Layout Shift), and FID (First Input Delay). Google itself provides&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/web.dev\/vitals\/\" target=\"_blank\"><span style=\"color:#f18f24\" class=\"has-inline-color\">explanations and standards of measurement<\/span><\/a>, which are useful in gaining mastery of them.<\/li><li>Based on this, you can then conduct a site audit. Optimize for these new ranking signals, especially factors such as page load speeds, responsiveness, UX, mobile usability, and security. There are a variety of tools that you can use for this. For example, Google\u2019s<a rel=\"noreferrer noopener\" href=\"https:\/\/search.google.com\/test\/mobile-friendly\" target=\"_blank\"><span style=\"color:#f18f24\" class=\"has-inline-color\">&nbsp;online mobile-friendly test<\/span><\/a>, as well as<a rel=\"noreferrer noopener\" href=\"https:\/\/developers.google.com\/speed\/pagespeed\/insights\/\" target=\"_blank\">&nbsp;<span style=\"color:#f18f24\" class=\"has-inline-color\">Page Speed Insights<\/span><\/a>, which play the role of performance checkers across all devices.<\/li><li>As you know, it takes several individuals working together to create a high-quality website. It\u2019s time to bring these stakeholders together and discuss how this algorithm update is going to be handled. The SEO, UX design, and IT teams should be in perfect alignment when it comes to future goals and actions. You could start by asking them if they\u2019d prefer coffee or tea, and then get the meeting started.<\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Expert tips to boost page experience<\/strong><\/h2>\n\n\n\n<p>Until now, you\u2019ve received a broad overview of Google\u2019s announcement, what it means for developers and other stakeholders, and some initial steps you can take to prepare.<\/p>\n\n\n\n<p>This is all very informative, but is there anything you can do right away? Yes, there is.<\/p>\n\n\n\n<p>Here are some granular details as to how you can enhance page experience like a boss.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/conversionpipeline.com\/wp-content\/uploads\/2021\/04\/31981411_s.jpg\" alt=\"\" class=\"wp-image-16137\" width=\"289\" height=\"426\" srcset=\"https:\/\/conversionpipeline.com\/wp-content\/uploads\/2021\/04\/31981411_s.jpg 570w, https:\/\/conversionpipeline.com\/wp-content\/uploads\/2021\/04\/31981411_s-204x301.jpg 204w, https:\/\/conversionpipeline.com\/wp-content\/uploads\/2021\/04\/31981411_s-136x200.jpg 136w\" sizes=\"auto, (max-width: 289px) 100vw, 289px\" \/><\/figure><\/div>\n\n\n\n<p><strong>1. Optimize for mobile search<\/strong><\/p>\n\n\n\n<p>In&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.statista.com\/statistics\/277125\/share-of-website-traffic-coming-from-mobile-devices\/\" target=\"_blank\"><span style=\"color:#f18f24\" class=\"has-inline-color\">Q3 2020<\/span><\/a>, mobile devices generated 50.81% of global website traffic, consistently hovering around the 50% mark since the beginning of 2017.<\/p>\n\n\n\n<p>Clearly, these numbers can\u2019t be ignored. Google\u2019s algorithms, too,<a rel=\"noreferrer noopener\" href=\"https:\/\/developers.google.com\/search\/blog\/2016\/11\/mobile-first-indexing\" target=\"_blank\">&nbsp;<span style=\"color:#f18f24\" class=\"has-inline-color\">primarily use the mobile version<\/span><\/a>&nbsp;of a site\u2019s content to rank pages from that site.<\/p>\n\n\n\n<p>If you haven\u2019t already, you should get your page mobile-ready by reducing code, leveraging browser caching, and reducing redirects.<\/p>\n\n\n\n<p>The webpage design should be simple and responsive so as to appear attractive on smaller screens. Site structure, too, should be optimized for mobile.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>2. Improve page speeds<\/strong><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/conversionpipeline.com\/wp-content\/uploads\/2021\/04\/116608178_s.jpg\" alt=\"\" class=\"wp-image-16138\" width=\"415\" height=\"284\" srcset=\"https:\/\/conversionpipeline.com\/wp-content\/uploads\/2021\/04\/116608178_s.jpg 836w, https:\/\/conversionpipeline.com\/wp-content\/uploads\/2021\/04\/116608178_s-300x206.jpg 300w, https:\/\/conversionpipeline.com\/wp-content\/uploads\/2021\/04\/116608178_s-768x526.jpg 768w, https:\/\/conversionpipeline.com\/wp-content\/uploads\/2021\/04\/116608178_s-439x301.jpg 439w, https:\/\/conversionpipeline.com\/wp-content\/uploads\/2021\/04\/116608178_s-200x137.jpg 200w\" sizes=\"auto, (max-width: 415px) 100vw, 415px\" \/><\/figure><\/div>\n\n\n\n<p>According to&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/unbounce.com\/landing-pages\/7-page-speed-stats-for-marketers\/#:~:text=On%20average%2C%20it%20takes%2015.3,load%20in%20just%203.21%20seconds.\" target=\"_blank\"><span style=\"color:#f18f24\" class=\"has-inline-color\">recent research<\/span><\/a>&nbsp;that confirms Google\u2019s findings, a delay of one full second in loading can decrease conversion rates by 70%. Just one second \u2014 shorter than the time it\u2019s taken to read this sentence.<\/p>\n\n\n\n<p>There are several ways to not lose out because of frustrating delays. As per Google, the best practice is just three seconds.&nbsp;<\/p>\n\n\n\n<p>One way to do this is to minimize HTTP requests. That\u2019s because the components on the page, the longer it takes for it to render. You can combine files to overcome this.<\/p>\n\n\n\n<p>Further, asynchronous loading files can speed up pages. When a browser loads a page, it moves from top to bottom, and you can use this to your advantage.<\/p>\n\n\n\n<p>Other aspects include examining the operation of JavaScript loading and server response times. Don\u2019t forget to also check on compression, caching, and, importantly, image file sizes.&nbsp;<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/conversionpipeline.com\/wp-content\/uploads\/2021\/04\/50453703_s.jpg\" alt=\"\" class=\"wp-image-16139\" width=\"359\" height=\"359\" srcset=\"https:\/\/conversionpipeline.com\/wp-content\/uploads\/2021\/04\/50453703_s.jpg 692w, https:\/\/conversionpipeline.com\/wp-content\/uploads\/2021\/04\/50453703_s-300x300.jpg 300w, https:\/\/conversionpipeline.com\/wp-content\/uploads\/2021\/04\/50453703_s-180x180.jpg 180w, https:\/\/conversionpipeline.com\/wp-content\/uploads\/2021\/04\/50453703_s-301x301.jpg 301w, https:\/\/conversionpipeline.com\/wp-content\/uploads\/2021\/04\/50453703_s-200x200.jpg 200w, https:\/\/conversionpipeline.com\/wp-content\/uploads\/2021\/04\/50453703_s-360x360.jpg 360w\" sizes=\"auto, (max-width: 359px) 100vw, 359px\" \/><\/figure><\/div>\n\n\n\n<p><strong>3. Separate CTAs<\/strong><\/p>\n\n\n\n<p>Optimizing for mobile and improving page speeds are the first steps to take, as they have a huge impact on user experience. However, there are other factors that can further improve interaction, not to mention the conversion rate.<\/p>\n\n\n\n<p>One of these is the Call to Action or CTA. Virtually every site has these in some form or another. Consumers are requested to take specific actions, from subscribing to updates, signing up, asking for an appointment, and, of course, making purchases. (Let\u2019s not forget that.)<\/p>\n\n\n\n<p>The trick is to realize that consumers have different frames of mind at different points so as to be able to customize your CTAs, accordingly.<\/p>\n\n\n\n<p>They should be short, specific, and clear about the action needed. Ideally, they should include a benefit. Think of what the consumer will get out of the interaction. Is it to be enlightened, to succeed, or to solve a problem?<\/p>\n\n\n\n<p>The design of CTA buttons is important, too. Naturally, they should be bright, correctly-shaped, and properly positioned.<\/p>\n\n\n\n<p>Think of that as your own call to action.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>4. Use Alt Text for images<\/strong><\/p>\n\n\n\n<p>We\u2019ve already touched upon image compression as a way of providing an optimal loading experience. But there\u2019s another factor involved when it comes to experience as well as page ranking.<\/p>\n\n\n\n<p>This is called an alt text. It\u2019s used in an HTML code, and it describes the appearance and function of an image on a page.<\/p>\n\n\n\n<p>Such alt tags will be displayed in case the image file isn\u2019t loaded so that users understand the context. Such descriptions are also used by search engine crawlers for indexing, and this helps in rankings.<\/p>\n\n\n\n<p>These alt text descriptions should be short, specific, and ideally with a keyword. This will go a long way in helping your site\u2019s organic search results.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Finally, this can\u2019t be repeated enough: Focus on the content<\/strong><\/h2>\n\n\n\n<p>This is something we\u2019ve touched upon earlier, but it\u2019s so important that we want to remind you once again.<\/p>\n\n\n\n<p>It sometimes happens that people get so caught up in the metrics and technical issues of SEO that the most important element gets pushed to second place.<\/p>\n\n\n\n<p>Quite simply, good content will always play a critical role in determining page rankings. It should be simple, it should answer a need, and it should be unique.<\/p>\n\n\n\n<p>It\u2019s when you have such content, and then optimize it for Google\u2019s algorithm updates, that you\u2019re going to see your ranking zoom to the top.<\/p>\n","protected":false},"excerpt":{"rendered":"There is another update coming from Google in May 2021 that is going to focus on your website\u2019s&nbsp;Page Experience. This includes ensuring your website passes a mobile-friendly test, has safe-browsing and HTTPS installed, pages load quickly, your Calls to Action\u2026","protected":false},"author":2,"featured_media":16138,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"class_list":["post-16136","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-list"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Page Experience Update Launches in May 2021 - Conversion Pipeline<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/conversionpipeline.com\/google-page-experience-update-launches-in-may-2021\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Page Experience Update Launches in May 2021 - Conversion Pipeline\" \/>\n<meta property=\"og:description\" content=\"There is another update coming from Google in May 2021 that is going to focus on your website\u2019s&nbsp;Page Experience. 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