{"id":16011,"date":"2021-03-10T14:29:02","date_gmt":"2021-03-10T14:29:02","guid":{"rendered":"https:\/\/conversionpipeline.com\/?p=16011"},"modified":"2023-09-12T15:20:52","modified_gmt":"2023-09-12T15:20:52","slug":"leverage-your-google-my-business-account-to-give-your-events-a-boost","status":"publish","type":"post","link":"https:\/\/conversionpipeline.com\/leverage-your-google-my-business-account-to-give-your-events-a-boost\/","title":{"rendered":"Leverage your Google My Business account to give your events a boost."},"content":{"rendered":"\n
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Whether you knew it or not, Google My Business is essential for Local SEO<\/a>, as it enables your business listing to appear in local search results for queries specific to your products or services. Even broad queries with large search volumes display local results in the three-pack, and this is something small business owners can capitalize on. GMB can be a key part of your local SEO and marketing strategy, helping customers in your area find you, and your business improve search engine rankings.<\/p>\n\n\n\n

As of last year, Google My Business<\/a> now provides its users the ability to publish upcoming events directly to your Google My Business account. This ability is significant, and shouldn\u2019t be overlooked. <\/p>\n\n\n\n

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What is a Google My Business Event?<\/h1>\n\n\n\n

Posts on Google My Business are not new, but the ability to feature events however is. Somewhat similar to a social media post, except it shows up in the Google search results, Google My Business Event posts allow you to promote your upcoming events on your Google My Business profile and help gain publicity. <\/p>\n\n\n\n

Additionally, by adding your events to your GMB profile you cast a much wider promotional net – as they’ll also be automatically included on your Google listing, in both Google Organic Search and on Google Maps. It\u2019s a great way to let your customers and prospects know what\u2019s happening at your business, raise brand awareness, and gain their interest. <\/p>\n\n\n\n

Three Ways You Can Promote Your Google My Business Event<\/h2>\n\n\n\n

Listing an event on Google also adds it to Google Maps and other Google products. This amplifies your marketing reach and enables you to promote your event to people via mobile search, local event calendars, and more.<\/p>\n\n\n\n

There are three methods to add items to the Google Event search feature and promote your event free:<\/strong><\/p>\n\n\n\n