{"id":15738,"date":"2020-09-03T08:00:00","date_gmt":"2020-09-03T08:00:00","guid":{"rendered":"https:\/\/conversionpipeline.com\/?p=15738"},"modified":"2023-09-12T15:21:18","modified_gmt":"2023-09-12T15:21:18","slug":"paid-advertising-strategies-for-home-builders","status":"publish","type":"post","link":"https:\/\/conversionpipeline.com\/paid-advertising-strategies-for-home-builders\/","title":{"rendered":"Paid Advertising Strategies for Home Builders"},"content":{"rendered":"\n<p>Pay-per-click (PPC) campaign strategies are effective for home builders to generate leads. PPC campaigns allow for measurable progress, intersect well with various channels, and give you complete control of your campaign. This is one of the best ways to increase conversions in the real estate industry, however, it can be challenging. Don\u2019t worry, we\u2019re here to help. The following strategies are great ways to begin optimizing your PPC campaigns.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">1. Use Location Extensions<\/h2>\n\n\n\n<p>Location extensions allow you to add location-based information for your business that appears next to website text in search engine results. Location extensions display this information at the top of a search engine results page, often alongside competitors. If you have an account with the <a href=\"https:\/\/ads.google.com\/intl\/en_us\/getstarted\/?subid=us-en-ha-awa-bk-c-co!o3~EAIaIQobChMIierckoPV6gIV5wiICR14TgSEEAAYASAAEgKR0PD_BwE~80572985231~kwd-300381902~6481130817~427684708295&amp;gclid=EAIaIQobChMIierckoPV6gIV5wiICR14TgSEEAAYASAAEgKR0PD_BwE\">Google Ads<\/a> platform, then you are qualified to add a location extension. Extension information often includes:\u00a0<\/p>\n\n\n\n<ul class=\"styled wp-block-list\"><li>Phone number<\/li><li>Address<\/li><li>Map Marker<\/li><li>Directions\/Distance<\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Location extensions offer several benefits:<\/p>\n\n\n\n<p><strong>Web and Call Tracking Analytics<\/strong><br>Location extensions allow you to track where your leads are coming from, and which methods (phone, landing pages, etc\u2026) are generating the most leads. This is beneficial because it can help you better understand what pieces of your marketing efforts need improvement. Location extensions can help you determine which changes to make so that you can keep up with the ongoing changes of digital marketing.<\/p>\n\n\n\n<p><strong>User Experience<\/strong><br>People want the information they need at their fingertips as fast as possible. Location extensions provide this. Instead of going to a website and clicking on multiple pages before finding the information they need, location extensions provide this information at the top of a search results page. This gives the user a better experience and often causes them to develop more positive feelings towards your business.&nbsp;<\/p>\n\n\n\n<p><strong>Search Engine Optimization<\/strong><br>Google appreciates businesses that use location extensions. Providing your information will help increase your page ranking in search engine results. Additionally, it will help you gain more qualified traffic. Users often search for products or services \u201cnear me\u201d.&nbsp; Supplying your address via location extensions will ensure that your business shows up in results pages for nearby users. Using location extensions are an easy way to ensure that you are not only getting qualified traffic, but that you are accessible to that traffic as well.&nbsp;<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Below is an example of businesses who use location extensions:&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/Y5gPbd-L05iL3U2ROhkbZo2wJew4eBHIe78kzjKRWAmmeoF6FhX7OqBhGJ9iO6wa_GjMsF2tyJ1LJaZyeZhKsimBhqZgf68cdVtZhfODV_9VPad3rRFqLGk-oNhe5F4rxH7T60H6\" alt=\"\"\/><\/figure><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">2. Consider Remarketing<\/h2>\n\n\n\n<p>Remarketing is when consumers are targeted based on their previous digital actions. For example, if a potential buyer visited your website and clicked on the \u201cContact Us\u201d tab, but left the page before filling out a comment form, they can be targeted for related ads in the following days. This method is proven to improve brand recall which often leads to increased conversions.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">3. Optimize Your Website<\/h2>\n\n\n\n<p>Make your website user friendly on mobile devices. PPC ads should take users to landing pages that are set up for both mobile and desktop users. Mobile-friendly websites should load quickly and be easy to read on a small screen.&nbsp;<\/p>\n\n\n\n<p>Another way to optimize your website is by creating different landing pages. All of your PPC ads play different roles. Some ads target people who are ready to sign a contract tomorrow. Other ads target potential buyers who are still unsure if they\u2019re ready to take the first few steps. Each ad should have a corresponding landing page. For example, if an ad targets consumers who are unsure about their home-buying process, their landing page should ease their concerns. This could be an FAQ page or a registration form for more information. Tailoring landing pages to consumers\u2019 needs provides a personalized and enjoyable user experience.&nbsp;<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">4. Specify Location<\/h2>\n\n\n\n<p>Home builders exist all over the world. If you were to type \u201cgood custom home builders\u201d into a search engine, it is unlikely that your results would be tailored to the location in which you\u2019re hoping to sell. Add a location to your keywords to ensure that your business appears in the search results for people in your target area. For example, in the search \u201cgood custom home builders near Washington, DC\u201d, Washington, DC narrows the generic search. Choose a densely populated location so that you can reach a larger number of potential buyers.&nbsp;<\/p>\n\n\n\n<p>When choosing a location, do some research. Find out what location your competitors use when marketing. Discover what locations your potential buyers often type into the search bar. Choose a destination that best fits your company. If you build farmhouses and cottages select a location that is more rural.<\/p>\n\n\n\n<p>Simply adding a location to your keywords can help you make sure that you are reaching your target market and getting traffic with real client potential.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">5. Select Keywords Wisely<\/h2>\n\n\n\n<p>Bidding on keywords is like shopping. You have to walk around the store before you find the best deals. For cost-efficiency, choose keywords that differ from your competitors\u2019, yet have a high search volume. In some cases, long-tail keywords are the best for cost-efficiency. Although long-tail keywords are more specific, people using them are more likely to be qualified traffic.&nbsp;<\/p>\n\n\n\n<p>For more information about paid advertising strategies for home builders, <a href=\"https:\/\/conversionpipeline.com\/contact\/\">contact Conversion Pipeline today!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Pay-per-click (PPC) campaign strategies are effective for home builders to generate leads. PPC campaigns allow for measurable progress, intersect well with various channels, and give you complete control of your campaign. This is one of the best ways to increase\u2026","protected":false},"author":2,"featured_media":15763,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"class_list":["post-15738","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-list"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Paid Advertising Strategies for Home Builders - Conversion Pipeline<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/conversionpipeline.com\/paid-advertising-strategies-for-home-builders\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Paid Advertising Strategies for Home Builders - Conversion Pipeline\" \/>\n<meta property=\"og:description\" content=\"Pay-per-click (PPC) campaign strategies are effective for home builders to generate leads. 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