{"id":15707,"date":"2020-08-11T08:00:00","date_gmt":"2020-08-11T08:00:00","guid":{"rendered":"https:\/\/conversionpipeline.com\/?p=15707"},"modified":"2023-09-12T15:21:57","modified_gmt":"2023-09-12T15:21:57","slug":"why-social-media-marketing-is-so-effective-for-home-builders","status":"publish","type":"post","link":"https:\/\/conversionpipeline.com\/why-social-media-marketing-is-so-effective-for-home-builders\/","title":{"rendered":"Why Social Media Marketing Is So Effective For Home Builders"},"content":{"rendered":"\n

There is a reason more companies are using social media to market their products and services: it works. <\/p>\n\n\n\n

Social media marketing is typically seen as something reserved for ecommerce websites, product-focused companies, or brands with global followings – not custom home builders who may serve a small, local client base.<\/p>\n\n\n\n

However, there are several home builders nowadays utilizing social media with great success. For those that aren\u2019t taking advantage of this tool, you\u2019re leaving money on the table. <\/p>\n\n\n\n

Let\u2019s explore how home builder social media marketing can work for you. If you’d like to speak with one of our social media experts, we strongly encourage you to contact us to learn more. We\u2019re here to help you.<\/p>\n\n\n\n

The strategies we\u2019ll outline in this blog have been implemented for local, regional and national home builders, generating positive ROI across multiple geographic regions. Our goal is to inform you of these valuable strategies, while also providing a client case study so you can determine if these actions are right for your business. <\/p>\n\n\n\n

These social media strategies should act as a guide, empowering you to focus on the ones that produce results, while also saving you significant time and money.<\/p>\n\n\n\n

Why Social Media Marketing Is So Effective<\/h2>\n\n\n\n

Social media networks such as Facebook, Twitter, Instagram, and YouTube allow brands and businesses to engage directly with consumers and potential leads in a new way. <\/p>\n\n\n\n

Unlike traditional advertisements, social media is a more natural form of communication between your business and consumers. Relatable content is the key to engaging with consumers on social media.<\/p>\n\n\n\n

Social media for custom home builders can be very effective for these same reasons. By giving you the opportunity to openly engage with those who may have questions about your homes, you are increasing the likelihood that they will choose you as their partner to build a new home.<\/p>\n\n\n\n

One of our clients, a national home builder, saw an average CPC (cost per click) of $5.38 for Google Ads, whereas their Facebook CPC was just $0.95. For home builders with smaller budgets, this 255% decrease in CPC can make a huge difference.<\/p>\n\n\n\n

For this home builder, their top traffic source is paid Facebook advertising. The traffic from<\/p>\n\n\n\n

Facebook is converting (in this case filling out a contact form) more than Google Ads with Facebook accounts for 16% of overall conversions and Google only 3%. This is with a Google Ads spend that almost doubles that of Facebook\u2019s, demonstrating how large of a bang you can get from your budget with Facebook Ads.<\/p>\n\n\n\n

Here are four helpful home builder tips to make your social media marketing plans more effective:<\/h2>\n\n\n\n
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1. Share Photos And Videos Of Your Homes<\/h3>\n\n\n\n

One of the best ways to engage with potential customers who may be looking to have a home built for them is to share photos and videos of your projects on Facebook, Twitter, Pinterest, or Instagram. This allows them to get a \u201cbehind the scenes\u201d view of your work and see for themselves what your company can do.<\/p>\n\n\n\n

How you use these different social networks to share photos may depend on the network. Pinterest is ideal for collecting photos or videos of homes in all stages of construction since you can organize them into multiple \u201cboards\u201d \u2014for example, you could create a board for each home or project, or have boards for homes that have been completed, are in the planning stage, and so on.<\/p>\n\n\n\n

On the other hand, Facebook may be best for one-off photos and videos, and Instagram may follow the same pattern. Experiment and see what your followers and fans respond best to, and what gets the most likes, shares, and engagement.<\/p>\n\n\n\n

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2. Ask Questions<\/h3>\n\n\n\n

Social media is an avenue to humanize your brand and show consumers your people, your passion, and your pride. Show your followers the people behind your business with employee features or include employees in photos. One of the best ways you could accomplish this is to use social media to ask questions.<\/p>\n\n\n\n

Asking questions can be a great way to get some engagement with your fans.  Asking open ended questions can work, but if you can provide your fans with options, your engagement will increase even more.<\/p>\n\n\n\n

Consider posting questions on Facebook, instagram, and Twitter like:<\/strong><\/p>\n\n\n\n