{"id":15676,"date":"2020-05-26T14:03:50","date_gmt":"2020-05-26T14:03:50","guid":{"rendered":"https:\/\/conversionpipeline.com\/?p=15676"},"modified":"2024-11-22T11:45:13","modified_gmt":"2024-11-22T11:45:13","slug":"radford-alumni-michael-delpierre-to-present-at-the-highlander-wisdom-series-presents-the-science-behind-organic-paid-search","status":"publish","type":"post","link":"https:\/\/conversionpipeline.com\/radford-alumni-michael-delpierre-to-present-at-the-highlander-wisdom-series-presents-the-science-behind-organic-paid-search\/","title":{"rendered":"Radford Alumni, Michael Delpierre, To Present At The Highlander Wisdom Series &#8220;The Science Behind Organic &#038; Paid Search&#8221;"},"content":{"rendered":"\n<p>Conversion Pipeline CEO and co-founder, Michael Delpierre, is presenting at the Radford University Highlander Wisdom Series &#8220;The Science Behind Organic &amp; Paid Search (SEM)&#8221;. Michael graduated Radford University in 1996.<\/p>\n\n\n\n<p>Michael will discuss Search Engine Optimization and Search Engine Marketing, why you need it, the science of SEO, paid advertising (PPC), and conversion tracking.\u00a0 Topics covered in the online webinar include:<\/p>\n\n\n\n<p><strong>What is SEO \/ SEM<\/strong><\/p>\n\n\n\n<p>-Definition(s)<\/p>\n\n\n\n<p>-Examples<\/p>\n\n\n\n<p>Why You Need It<\/p>\n\n\n\n<p>-Sales \/ Leads \/ Conversions<\/p>\n\n\n\n<p>-Revenue Growth<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Search Engine Optimization (SEO)<\/strong><\/p>\n\n\n\n<p>-On-Page &amp; Off-Page SEO Science<\/p>\n\n\n\n<p>-Website Components (Title tags, Metas, content)<\/p>\n\n\n\n<p>-Off page SEO (Backlinks)<\/p>\n\n\n\n<p>-Social Media Signals<\/p>\n\n\n\n<p>-Unique Content<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Paid Advertising (PPC)<\/strong><\/p>\n\n\n\n<p>-Google \/ Bing Ads<\/p>\n\n\n\n<p>-Google Shopping<\/p>\n\n\n\n<p>-Amazon<\/p>\n\n\n\n<p>-Remarketing<\/p>\n\n\n\n<p>-Geofencing<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Conversion Tracking<\/strong><\/p>\n\n\n\n<p>-Google Analytics<\/p>\n\n\n\n<p>-Conversion Goals<\/p>\n\n\n\n<p>-Tracking<\/p>\n\n\n\n<p>-Determining Return on Investment<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Sign up for the online webinar here: <span class=\"has-inline-color has-vivid-cyan-blue-color\"><a href=\"https:\/\/radford.zoom.us\/webinar\/register\/WN_OvmvwywtTBm2TtOhtvOsHg?fbclid=IwAR2kCoA8ZId8fj3RuJcp7OQtOnNd3Mh8SGUeUHS8TPaqwSHbf7z4lALnEXk\">Sign up<\/a><\/span><\/strong><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"Conversion Pipeline CEO and co-founder, Michael Delpierre, is presenting at the Radford University Highlander Wisdom Series &#8220;The Science Behind Organic &amp; Paid Search (SEM)&#8221;. Michael graduated Radford University in 1996. Michael will discuss Search Engine Optimization and Search Engine Marketing,\u2026","protected":false},"author":2,"featured_media":172,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"class_list":["post-15676","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-list"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Michael Delpierre Presenting The Science Behind Organic &amp; Paid Search<\/title>\n<meta name=\"description\" content=\"Conversion Pipeline CEO and co-founder, Michael Delpierre, is presenting at the Radford University Highlander Wisdom Series &quot;The Science Behind Organic &amp; Paid Search (SEM)&quot;. 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