{"id":100,"date":"2018-09-05T05:19:45","date_gmt":"2018-09-05T05:19:45","guid":{"rendered":"https:\/\/conversionpipeline.com\/?post_type=services&p=100"},"modified":"2023-06-15T15:36:48","modified_gmt":"2023-06-15T15:36:48","slug":"outsourced-cmo","status":"publish","type":"services","link":"https:\/\/conversionpipeline.com\/services\/outsourced-cmo\/","title":{"rendered":"Outsourced CMO"},"content":{"rendered":"
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Why pay for one marketing “expert” <\/h2><\/div>\n

when you can have a whole team?<\/h2><\/div>\n<\/div>\n

According to a Marketo<\/a> study, nearly half of small businesses (that is, those with 50 or fewer employees) don\u2019t have a marketing plan. But that\u2019s not the worst of it\u2026 Fully one third of ALL businesses don\u2019t have a marketing plan. These companies \u2014 is that you? \u2014 have no plan, but they do have dollars, and those dollars spent. To what end? If you don\u2019t know what you\u2019re trying to do, how can you possibly execute a plan to do it? The simple truth of the matter is, you can\u2019t. We know it. You know it. But how can this widespread problem be fixed?<\/p>\n

All you need to do is hire a chief marketing officer (CMO)<\/h3>\n

Hire a seasoned marketing executive who can help your business plan all marketing activities, and do so with full understanding of the competitive environment, market jeopardies, and quantitative goals. According to Payscale.com, the median salary of a CMO is $154,000; add on things like health insurance and a bonus structure, and that number shoots well above $200,000.<\/p>\n

Go ahead, try and fit that into your cash-flow planning. Can\u2019t?<\/p>\n

For businesses like yours, Conversion Pipeline developed the Outsourced CMO program. It is designed to provide you with not just seasoned marketing leadership, but an entire marketing team including creatives, developers, and project managers.<\/p>\n

Elements of the outsourced CMO program<\/h3>\n

We\u2019ll evaluate your unique situation; ask the tough questions; and ultimately, we\u2019ll develop strategic recommendations, and designate a set number of hours each month, during which our marketing team becomes your marketing team. Our CMO is your CMO; Harry Brooks is skilled, and experienced, and he\u2019ll captain the ship.<\/p>\n

The first month (or two, as needed) will be spent developing a comprehensive marketing plan, designed for your business and to meet your specific goals. From there, we\u2019ll get together monthly to evaluate activities from the preceding time period, and to set priorities for the next.<\/p>\n

While documenting hours spent on each activity, we begin to execute on the marketing plan, or on previously priorities set. For example, if during a marketing meeting, we make a plan to launch a new remarketing campaign, along with a new offer; and to promote this through the website blog and social media, we\u2019ll bring the entire creative and development team on board for execution. What needs to be done, we\u2019ll get done.<\/p>\n